Activation

ACTIVATION

Precision, but not at the expense of privacy

Activate fully customizable programmatic segments using consumer-permissioned, first-party data

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custom segment
custom segment

Commerce data covering all verticals

Target historical and real-time merchant and product-level spending behavior on millions of consumers

 

Permissioned & cookieless

Trust your segments are built with data from panelists who have granted explicit permission and transparently shared for financial services

 

Measurable

First-party commerce data on the merchant and product-level allows you to measure campaign performance using online and offline sales

Real-time media optimization & measurement

Enable smarter, quicker optimizations with real-time visibility into which ad impressions are driving conversions most efficiently

 

Scalable

Pair a massive, permissioned consumer panel with best-in-class modeling capabilities to reach up to 400M devices

HOW TO ACTIVATE WITH US

Custom data segments

Build custom segments and activate them across all major DSPs and social channels

Syndicated segments

Find our off-the-shelf taxonomy in many major DSPs or within the Liveramp Data Store for seamless syndication

Custom data PMPs

Activate custom segments with our partner SSPs, enabling real-time sales measurement

Data licensing

Access our full firehose of permissioned first-party data to build your own custom solutions

ACTIVATE WITH THESE PARTNERS AND MANY MORE

Activation partners
Activation partners

Drive better outcomes with Attain

More activation options, more scale, more outcomes.