Attain CEO and Co-Founder Brian Mandelbaum is interviewed by AdExchanger Managing Editor Allison Schiff on The AdExchanger Talks Podcast. They go deep into how the industry can evolve past vanity metrics like clicks and start evaluating performance using business outcomes.
“The industry needs to move away from anchoring on just the proxies,” Mandelbaum says. “What CMOs care about deeply is: Are they selling more? Are they growing the market?”